Star Struck Confessions of a TV Executive

560.00699.00 (-20%)

In stock

 Author-PETER MUKERJEA

ISBN:9788194879046

Imprint: Westland

Language- English

Binding:Hardback

SKU: star-457893492 Categories: , , Tag:

There is no guide to cracking the biggest TV market in the world. What there is,

is this: the incredible story of how it was done, written by the man who was at

the forefront of it all.

The early ’90s marked an age of American TV dominating the world, from Baywatch to

Cheers to The Jerry Springer Show. Only, it wasn’t winning over the Indian market, where

access to one billion TV viewers was dominated by a powerful terrestrial network.

Sensing a once-in-a-generation opportunity, Rupert Murdoch gave Peter Mukerjea a

seemingly impossible task—to grow a tiny foreign-owned TV channel in India into one of the

biggest in the world.

From battling rival CEOs, to winning over presidents, from making multimillion dollar deals

in the back of a Mumbai taxi to audaciously hiring the biggest film star in the world as your

TV host—and making him even bigger—this book chronicles the unbelievable (yet 100 per

cent true) story of how a crack team turned Star TV from a quirky challenger channel to the

shining jewel in the crown of the Murdoch, and now Disney, global media empire.

Additional information

Weight1 kg
Dimensions20 × 2 × 14 cm

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