Inside the Tornado (English, Paperback, Moore Geoffrey A.)

1,089.00

Author
Moore Geoffrey A.
Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: HarperCollins Publishers Inc
  • Genre: Business & Economics
  • ISBN: 9780060745813, 0060745819
  • Pages: 272
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  Estimated Delivery: Apr 01 – Apr 05
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In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.

Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Specifications

Book Details
Imprint
  • HarperBusiness
Dimensions
Width
  • 16 mm
Height
  • 203 mm
Length
  • 135 mm
Weight
  • 227 gr
More Details
  • Generic Name
    • Books
Weight0.3 kg

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